Blake Calloway — Marketing Leadership
Blake Calloway
Marketing LeadershipNorth Canton, Ohio

Marketing leadership: brand, demand and everything in between

For nearly two decades, I've helped companies from industrial manufacturing to global technology bring products to market, strengthen their brands and drive business growth, translating technical products into clear, compelling stories that customers understand and sales teams can confidently sell.

{{ s.v }}
{{ s.l }}

About

I'm a marketing leader focused on helping industrial manufacturers build stronger brands, launch products and grow market share. My work centers on product marketing, brand strategy and go-to-market execution.

At B-TEK Scales, I lead the company's marketing strategy end to end, from product marketing and brand management to demand generation, dealer marketing and trade shows. Working closely with engineering, sales and executive leadership, I develop integrated marketing programs that support product launches, strengthen distributor relationships and drive measurable business growth.

Before joining B-TEK, I spent ten years at Diebold Nixdorf leading integrated marketing initiatives across North America. My experience included product marketing, sales enablement, partner marketing, thought leadership and multi-channel campaigns that aligned marketing strategy with business objectives and supported both direct and channel sales organizations.

Great marketing creates clarity. Whether introducing a new product, refreshing a brand or developing a long-term marketing strategy, my goal is to simplify complex ideas, build customer confidence and deliver results that make a lasting impact.

I believe the best marketing builds confidence.

It gives customers a reason to choose, gives sales teams a story they can tell and gives companies a brand they're proud to stand behind.

What I Do

{{ panel.intro }}
{{ i.t }}
{{ i.d }}
{{ i.k }}

Experience

{{ r.company }}{{ r.years }}{{ r.place }}

{{ r.title }}

{{ r.summary }}
Results since 2022
{{ m.v }}
{{ m.l }}
  • {{ b }}
    •

Education

{{ e.y }}
{{ e.d }}
{{ e.f }}
{{ e.s }}

Off the Clock

{{ o.t }}

{{ o.d }}

{{ o.tag }}

Get in Touch

If you're building a brand in industrial manufacturing or need a marketing leader who can connect strategy to the sales floor, I'd like to hear about it. Send a note and I'll get back to you.

Location
North Canton, Ohio
* Required